CV: Marketing Communications Manager/Director
Martin Edic
12 Strathallan Park #2
Rochester, NY 14607
585-727-3119
martin.edic@gmail.com
Focus:
Marketing is about developing new business, ensuring that existing customers and clients are satisfied and building a valued brand. Today we have an entirely new set of marketing tools, strategies and tactics to work with. Understanding and profiting from these resources is my focus as a marketer.
Core Competencies
I am a professional communicator with extensive experience working with rapidly growing businesses, economic development projects and Internet marketing. My greatest strengths are the ability to assess an existing situation and develop innovative ways to improve that situation using current and evolving marketing capabilities. I believe strongly that new media technologies represent the future of all business development, requiring carefully planned integration with existing strategies. This integration is my specialty.
Significant Accomplishments
Author of eight books including six nationally published non-fiction titles (business, marketing and design). Founder of a start-up Internet consulting firm including the development of multiple projects for a significant client list. Founding Board member of Digital Rochester, Inc., a not for profit networking community of over 3000 professionals in the IT and biomedical sectors. Nominee, E-Business Executive of the Year 2002, small business category. Participant, Upstate Alliance for Innovation. Co-organizer, RochesterGrowth.com.
Recent Career History
5/2008- present
Director of Marketing, Techrigy, Inc. SaaS provider of social media monitoring and analysis services.
8/2007-present
Co-founder, Supernatural Agency Inc. This company was developed, with a partner, as a means of testing our ideas and developments in online marketing technology including search marketing, behavioral marketing, performance marketing, retargeting, social networking and other emerging marketing technologies. The company is a part time diversion for both of us yet has proven incredibly valuable as a test bed for our ideas.
1/2007-8/2007
Director of Online Marketing, Martino Flynn LLC. I joined the senior management team of this traditional agency with the directive of changing the culture of the agency to one focused on Digital Media. The role was strategic, and involved working with senior client management and agency personnel to help them understand the rapidly changing world of online marketing.
8/2006- 1/2007
Director, Marketing Communications and PR. BlueTie Inc.. In August I moved back into marketing to help launch a major new product initiative called BlueTie Free. The product was launched on October 23rd 2006. The launch included complete redevelopment of the BlueTie site, a major PR launch including press tour (with Text 100), revision of all BlueTie collateral, new search and keyword marketing campaigns and development of the BlueTie blog.
11/2005- 8/2006
General Manager BlueTie Business Division. Manage two sales teams of ten reps each with two sales managers, P&L responsibility, all out-bound marketing activity including websites (1million+ page views monthly), Pay Per Click (Google, Yahoo, Miva, Business.com, etc.), Search Engine Optimization, messaging, new product launches, PR. Served on Senior Management team.
4/2005-11/2005
Marketing Manager, BlueTie, Inc. Manage all marketing activities for a rapidly growing software as a service (SaaS) business.
2003-2005:
Marketing Communications Consultant/Writer in the areas of market planning, business development, publicity and marketing communication. Extensive branding and copywriting experience including video scripting/production, planning, print collateral, direct response, advertising and internet content development.
Clients: ExxonMobil Chemical, RIT School of Imaging Arts and Sciences, First Media Group, Rochester Downtown Development Corporation, The Asher Group, Five Quarter Studio, Prime8Media, K2 Communications, Digital Rochester, Inc., KnowTheUSA.com, Language Intelligence, Inc..
Q4 2000 to Q4 2002:
President, Powertango Media, Inc.
Clients: Rochester Downtown Development Center, Boylan Brown, University of Rochester Medical Center, The National Farmer’s Union, Digital Rochester, Inc.
Q3 1999- Q4 2000:
Marketing Strategist, Lynnwood Communications (contract)
Clients: Odyssey Software, Premier Packaging, Xerox, Everest Solutions, Alliance Automation Systems, Lynnwood (internal marketing/planning)
Q3 1997- Q4 1999:
Senior Writer and Strategist, Clarity Station, Inc.
Clients: Xerox NAOC, Cypress Software, Runway Non-linear, Seagate, Clarity (internal market planning).
1990-1999:
Professional Writer and Market Planner, self-employed.
Skills
- Internet and Online Marketing including PPC, SEO, SEM, Pay per call, affiliate programs, corporate blogging, online PR and press activity, site development, architecture and messaging, complete online campaign planning.
- Strategic business and market planning for emerging consumer and technology companies, and economic development organizations.
- PR, Media relations, business development and client communications. I have developed business relationships with a diverse group of clients including the University of Rochester Medical Center, Rochester Downtown Development Corporation, The Asher Group, The National Farmer’s Union, Boylan Brown, LLP, the Memorial Art Gallery and more.
- Account management including project management, planning, brand development and integration, site architecture/interface design and oversight of design and programming teams. .
- Extensive writing experience including advertising copy, national articles in business publications, publicity, non-fiction books and Internet site content.
- Multimedia production experience including management of video and audio production, motion graphics and themed entertainment design teams. Proficient in all major business software.
Internet Sites
Visit my Web Sites Page
Education
English/Marketing, SUNY Brockport
References upon request.