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Archive for November, 2009

Just launched RochestersEastEnd.com, a project for the East End Business Association. Over 100 pages in a wiki format built on a content management system (CMS) called Wetpaint. Watch for WaterfrontRochester.com and WaterfrontFingerLakes.com- under construction now! I can build one for your business at very reasonable rates.

I am now blogging on social media marketing at www.whattheyresaying.com. I believe we are entering a new marketing model that I (and others) call Conversational Marketing (click the link for my definition).

Social media for business? Search engine marketing including SEO and SEM? Localized site and search marketing to bring in highly qualified leads? These are the new marketing models for businesses of all kinds and all sizes- that’s what I do, including highly optimized content development and writing. Contact me at martin.edic at gmail dot com or 585-727-3119.

The services I offer include:

  • Simple to complex web site development including content and search engine optimization (SEO)
  • Planning. Real world market planning with measurable results and ROI.
  • Any kind of business writing including marketing collateral, web, blogging, white papers, scripts, etc. I do not do technical writing (specifications, BRDs, instructions, etc.)
  • Marketing Project Management. I have highly skilled designers, programmers and production people I work with to develop any kind of high quality marketing projects including print, ads, video/audio, websites, blogs and more.
  • Lead Generation. I specialize in the use of social media marketing to generate highly qualified sales leads.
  • Brand and Reputation Management. People are talking about your brands- do you know what they’re saying?

This site was created as an online, interactive resume site and a place to highlight some of the things I find interesting, primarily from a business point of view. It is built on a WordPress template that we (my Supernatural Agency business partner Mike Johnson) and I have fiddled with to make it a little less bloggy.I am an Internet marketer, a professional writer and a communicator. I do these things both professionally and because they are my fascination. I have been involved in all aspects of marketing communications for over 15 years including working as a marketing director at an ad agency, as GM of a venture-funded software company, as owner of two Internet marketing and media companies and as an independent contractor.

I am not a programmer, a graphics designer or a technical writer. I have great respect for all of these talents and could not function without input from and collaboration with all of them.

The links at the top of the page take you to my CV (resume), my books, my websites and my other interests.

Here’s an interview I did on Marketing Sherpa on optimizing PDF files for SEO.

If you want to reach me, email martin.edic at g mail dot com or call 585-727-3119 (US).